Today is global outlook compels us to focus on comparative analysis of products. This has been conveniently made accessible through digital marketing. A plethora of players exist in the digital market promoting their interests according to the pulse of the market. Thus, we are able to see qualitative growth of customers online in favor of the most efficient and competitive player rather than just the branded ones, changing the basics of age old branding strategy. Moreover, content no longer exists in confines of your computers. It has crossed that bar to knock you every nano second through notifications in your mobiles. Considering such an expansion, contemplation in terms of your professional certifications seems inevitable. This requires you to understand the key concepts from various angles of both employee and employer using various digital marketing training sessions. For instance, an investor would like to improve chances of effective online presence along with the best set of product credentials (content wise) to qualify as a key player. Whereas any ambitious professional would always aim at improving his/her value in this booming digital marketing industry by gearing themselves up with online marketing certifications.